Paris Hilton may make a return to Australia for New Year’s Eve.

Last year, the Hilton Hotel heiress put in a celebrity appearance at the VIP area of a Sydney bar, posing for the cameras and schmoozing. She scored massive attention when she was pelted with sand as she walked on Bondi Beach and drew criticism for spending up big in clothing boutiques in Melbourne during the recession.

Celebrity publicist Amanda Archer, who four years ago secured a $100,000 deal for Hilton, is said to be in talks to sign on Hilton. But she also said: “It will be interesting to see if anyone is interested in her, because I don’t think they would be.”

Archer’s deal for Hilton had her say one line in a television ad for a weekly gossip magazine.

She said: “Paris would need to reinvent herself in order to get people interested again and therefore get an appearance.”

Celebrity appearance fees in Australia are said to be now questioned by clubs and labels due to the decline in returns. But the top names are highly sought. Lavazza paid handsomely for Joel and Benji Madden to appear at its marquee on Melbourne Cup Day.